Copywriting

Integrated print and digital campaign

Do More of What You Love
Campaign for the Zoomer MBNA credit card re-launch, included print, inserts, advertorial and digital. Also responsible for writing the case study displayed here.

Case studies

Teach Your Clients to Save Smart — Digital Marketing Agency Case Study

A Big Bank Gets Game — Digital Marketing Agency Case Study

Business Case Study — How one customer seized opportunities, spurred organizational growth and realized the potential of a kiosk business

Websites

Digital Agency Website
Provided writing services for a re-vamp of a the website for BLUERUSH, a digital agency in Toronto.

Landing Page
Crafted copy for the landing page and related content for the launch of the NFL MBNA Visa credit card in Canada.

Franchise Website
I created content and branding from scratch for TapSnap, a startup company with a photo booth like you’ve never seen before.

Streetohome Website
This organization was a new kid on the block aiming to tackle homelessness by engaging business people and community leaders  in creating solutions, and raising money. The message was homelessness is a community problem that requires a community solution.

Immigrant Employment Council of BC Website
It’s an age-old story: the immigrant with a PhD driving a taxi. The Immigrant Employment Council of BC is trying to change this from the employer’s side of the table. This  starter website focused on the key message that immigrants are an opportunity for BC employers.

Douglas College Accounting Program Website
I wrote 25 websites for Douglas College programs. Here is one of them.

Brochures and branding

Your Wedding will be Perfect — TapSnap e-brochure for brides
Instantly Social — TapSnap promotional postcard
These Chickens Get the Best of Everything — flyer for Happy Goat Farm
Guilt-free Soup — product branding
Vital Signs Brochure — an insert for the Vancouver Sun
Imagine What Your New Home Could Be — real estate postcard aiming to provide more genuine appeal
Her Hands Can Fly — Douglas College print advertising
Your Generosity is Only the Beginning of Something Wonderful — fundraising writing thanking Vancouver Foundation donors.
One Simple Act of Giving is Where Community Begins — fundraising writing thanking Vancouver Foundation donors.

Award submission

Charter for the New Urbanism Award Submission